Cairn · SEO by João Queirós
I find what is stopping Google from showing your site, fix it in the order that matters, and come back every four weeks with real numbers and a written decision. No dashboards to decode. No guessing.
The film
The whole method in one minute: every stone that lands is a checkpoint, and every number is real.
The problem
A tool hands you forty numbers. Three of them decide whether search brings you clients. Cairn tracks those three, the same way every four weeks, and writes down what to do next.
How it feels from your side
A cairn is a pile of stones that marks the way on a mountain trail. Each checkpoint adds one: a dated record of where you stand, what changed and what comes next. You always know if the path is working.
Illustration. The query and positions are an example of how checkpoints read, not a promise of results.
The method
01 / 05
Search Console, GA4 and Bing Webmaster Tools are connected through their free APIs. From then on, every number in your report comes from the source, not from a tool's estimate.
You get: one place where clicks, impressions, indexing and sessions agree.
02 / 05
Every URL in your sitemap is inspected, one by one, for its coverage state, last crawl and canonical. "Crawled, not indexed" stops being a hunch and becomes a list with addresses.
On my site, 13 Oct 2026: 695 inspected, 682 indexed.
03 / 05
A broken link in a sitemap tells Google your site is careless. The sitemap is generated, never hand-edited, and a live check after every change requests every URL and fails loudly on anything that is not a 200.
On my site, 14 Oct 2026: 712 / 712 URLs returned 200.
04 / 05
New and changed pages go to IndexNow straight after upload, which reaches Bing, Copilot, Yandex, Seznam and Naver within minutes. Google gets the sitemap plus a manual request for the pages that matter most.
You get: new pages seen in minutes, not weeks.
05 / 05
Every four weeks the same numbers are pulled the same way, equal windows are compared, and the result is written into a dated document. Each change has its rule written down before the data arrives, so a lucky week cannot talk us into the wrong call.
You get: a go or no-go on every change, in writing.
Proof, on my own site
Straight from Search Console
The honest caveat
About 39% of the clicks in the latest window came from two posts about fast-moving topics, and topic spikes fade. The rest of the site still earned roughly 1,850 clicks in 26 days, close to double the previous window. Traffic is also not the same as clients: on my site, enquiries from search did not move yet. That is exactly why every Cairn checkpoint measures enquiries, not only clicks.
Update, 22 Oct 2026: the gain held. Over the latest 28 days Google sent 119 clicks a day; one post brought 30% of them, and the rest of the site alone averaged 76 a day, double the old total.
Read the full SEO Engine case studyWhat you get
Every checkpoint is one short document. Here is a real one, with real numbers from my own site, checkpoint of 13 October 2026.
CHECKPOINT CP-03
ai.joaoqueiros.com
13 Oct 2026
window: 15 Sep to 10 Oct
Every watched URL is now indexed, including six requested on 26 Sep. Request indexing plus internal links keeps working. Nothing to request this time.
| Query | Position | Impressions | Clicks |
|---|---|---|---|
| fluidvoice | 9.0 | 1,266 | 0 |
| daniel kokotajlo ai predictions | 8.8 | 1,221 | 4 |
| gpt 5.6 prompting guide | 9.5 | 578 | 5 |
| codex windows sandbox | 9.1 | 479 | 0 |
| hermes moa | 8.1 | 329 | 3 |
Striking distance = position 8 to 20 with 50+ impressions. One small push moves these onto page one. Pulled 11 Oct 2026.
| Buyer search | US / month | Who ranks now | Call |
|---|---|---|---|
| ai automation services | 720 | small consultants | Go |
| ai automation consultant | 590 | small consultants | Go |
| ai consultant for small business | 590 | mixed, winnable | Go |
| ai consulting services | 1,900 | big firms | Skip |
| ai automation agency | 4,400 | agencies (implies a team) | Skip |
Volumes from DataForSEO, 14 Oct 2026. A big number you cannot win is worth less than a small one you can.
A checkpoint that only ever says "go" is not measuring anything.
Pricing
Founding price for the first 5 clients
Start here
$1,035€900
One fixed fee. About two weeks, then a checkpoint four weeks later.
Keep climbing
$415€360/ month
After the audit. Cancel any time.
Own the engine
from$2,530€2,200
For teams who want to run it themselves.
Prices shown in US dollars, set in euros. Paid ad spend, content writing and design work are quoted separately if you need them.
A good fit
Not a fit
Questions
No. Nobody honest can. I guarantee the work: a complete audit, fixes in the order that matters, and a checkpoint every four weeks that tells you plainly whether it is working.
Read access to Google Search Console and GA4, which I can help you set up on the call, plus access to your website or to the person who edits it.
Indexing fixes often show within two to four weeks. Rankings move more slowly, so I judge every change after four weeks, never after one.
WordPress, Webflow, Squarespace, Shopify and hand-coded sites. Where I have access I apply the fixes myself; otherwise you get exact instructions for your developer.
The method covers Bing and Copilot through IndexNow, and every checkpoint reports AI referrals honestly. On my own site they are still small, so I do not sell AI visibility as a separate miracle.
I do. Cairn is a one-person service run by João Queirós, using the same scripts and checkpoints I use on my own site.
A free 30-minute call. I look at your Search Console with you, live, and tell you what I would fix first. If Cairn is not the right fit, you still leave with that list.
Book the free 30-minute call