The useful question is not "can you make money with AI?" Of course you can. The better question is: which AI business model survives after the novelty wears off?
In this episode, Andrew Warner and Jon Cheney react to Dan Martell's AI business tier list. Dan brings the operator angle: profitability, competition, and longevity. Jon brings the implementation scars: what real companies actually buy, what breaks inside a team, and where beginners are likely to overestimate the market.
My JQ AI SYSTEMS read is simple: the durable money is in workflow depth. The weaker ideas are the ones that look easy because the tool does most of the visible work.
Video credit: Andrew Warner, Dan Martell, and Jon Cheney of GenAIPI.
Source Note
This post uses the supplied transcript from Andrew Warner's review episode, Dan Martell's public posts on AI service businesses, public GenAIPI pages, and public product pages for several tools mentioned in the discussion. Rankings here are analysis, not guarantees. A business can work or fail depending on niche, distribution, execution, pricing, compliance, and trust.
I am treating claims such as revenue numbers, customer examples, and tier rankings as attributed commentary unless they appear on a public first-party source. The practical advice below is designed for builders, consultants, and small teams who want to choose a useful lane without selling hype.
Link Map
| Resource | Link | Why it matters |
|---|---|---|
| Primary episode | Andrew Warner and Jon Cheney review Dan Martell's list | The source conversation for the business ideas, disagreements, and launch framework. |
| Andrew Warner | @AndrewWarner | Host credit and source context. |
| Dan Martell | @danmartell | Original AI business list and launch-framework commentary. |
| Jon Cheney | @cheneypiano | Guest credit and operator critique. |
| GenAIPI | GenAIPI | Jon Cheney's AI transformation and fractional Chief AI Officer company. |
| Dan's public AI business post | 7 Real Ways to Make Money With AI | Public source for Dan's ranking logic around voice agents, chat agents, content repurposing, faceless AI channels, and agent development. |
| Dan's AI services post | AI services businesses will pay for | Supports the broader thesis that buyers pay for time savings, revenue creation, and risk reduction. |
| GenAIPI background | Mixergy interview with Jon Cheney | Background on Jon's AI consulting and implementation business, with revenue claims attributed to the interview. |
| Clay | Clay GTM platform | Useful reference point for AI-assisted lead research, enrichment, and go-to-market workflows. |
| Vapi | Vapi voice AI | Voice-agent infrastructure example for teams testing phone workflows. |
| Bland | Bland voice AI | Another voice-agent platform reference for production phone agents. |
| Claude Tag | Claude Tag | Example of AI agents moving into Slack and team work surfaces. |
| Boring Marketing | Boring Agent | Example of a specialized Slack agent built around one business function. |
| Arena42 | Agent Arena 42 | Relevant to the AI-to-AI marketplace discussion: agents compete on tasks instead of just being listed as tools. |
The Practical Filter
Dan ranks ideas by profitability, competition, and longevity. That is a good start, but I would add four more filters before telling anyone to build.
- Buyer pain: does the buyer already spend money on this problem?
- Workflow depth: is there real process knowledge underneath the AI wrapper?
- Trust burden: does the work touch revenue, customer conversations, security, or regulated decisions?
- Differentiation: can you win through domain expertise, distribution, data, or implementation quality?
The ideas that score well on all four filters are worth attention. The ideas that only look good because a demo is easy are dangerous.
Quick Ranking
| Business idea | Episode direction | JQ ranking | Short take |
|---|---|---|---|
| AI consulting / fractional CAIO | Dan and Jon both like it | S | Best starting point if you can diagnose operations and deliver measurable wins. |
| AI agent development | Dan's top pick; Jon agrees | S | Strongest technical opportunity, especially when packaged around one expensive workflow. |
| Specialized Slack agents | Andrew and Jon respond positively | S/A | Good if the agent contains real process knowledge, not just a chat window. |
| Niche voice agents | Dan: A; Jon: niche only | A | Works best where missed calls are costly and disclosure is handled cleanly. |
| AI lead generation | Dan: S; Jon: B | A/B | Strong only when it creates warm, specific, reviewed opportunities instead of more spam. |
| AI content repurposing | Dan: B; Jon/Andrew cautious | B | Useful with human taste and distribution strategy; weak as raw clip automation. |
| AI virtual assistant services | Dan: B | B | Can work, but becomes consulting or agent operations if done seriously. |
| AI chat agents | Dan: A/B; Jon: B | B/C | Too easy to build generically. Better as one component inside a larger system. |
| AI copywriting | Dan: niche B; Jon: F | C | Only viable when tied to strategy, niche expertise, and distribution, not "AI writes words." |
| AI venture studio | Dan: advanced A; Jon skeptical | C for beginners | Tempting, but needs distribution, capital, taste, hiring, and stewardship. |
| AI-to-AI marketplace | Dan: A; Jon says very hard | C for beginners | Interesting infrastructure idea, but marketplaces are brutal without supply, demand, and trust. |
| AI logo and brand design | Dan: B; Jon not interested | C | Viable as part of a brand/web package, weak as standalone prompt output. |
| AI cybersecurity | Dan: S for experts; Jon warns beginners away | S for experts, F for beginners | Huge need, huge liability. Do not pretend expertise. |
| AI trading bots | Everyone rejects it | F | Bad incentives, regulatory risk, and often sold as hope rather than a real edge. |
| Faceless AI YouTube channels | Everyone rejects it | F | AI slop is a race to the bottom. Learn AI video, but do not build a no-taste content farm. |
S-Tier Opportunities
1. AI consulting and fractional Chief AI Officer work
This is the most beginner-realistic high-value lane if you already understand a business domain. Dan's public writing says businesses pay for outcomes like more time, more revenue, less exposure, and less chaos. Jon's GenAIPI positioning is similar: a fractional AI leadership team, a monthly cadence, a 90-day roadmap, workflow activation, and capability transfer.
The important part is that this is not "I know ChatGPT, pay me." It is:
- Interview leaders and operators.
- Map the expensive workflows.
- Find the first easy win.
- Build one working system.
- Train the team so the capability sticks.
- Report impact in language leadership understands.
For JQ AI SYSTEMS, this is exactly why services like AI automation, workflow integration, and agent architecture are easier to sell when the offer starts with a real operational problem, not a model name.
2. AI agent development
Agent development is the strongest technical opportunity because it attacks a large business cost: repeated work. But the phrase "agent development" is too vague. A buyer does not wake up wanting an agent. They want invoices processed, sales notes turned into CRM updates, support issues triaged, proposals drafted, research briefs delivered, or scheduling handled.
That is why the best agent businesses will not sell "AI agents." They will sell a packaged worker for one workflow:
- Sales research agent for one industry.
- Operations reporting agent for one team.
- Customer-support triage agent for one product type.
- Executive briefing agent for one information diet.
- Marketing citation agent for one growth channel.
The big moat is not that you can connect tools. It is that you know the work well enough to define permissions, stop rules, review queues, failure handling, and the human handoff.
3. Specialized internal agents
The Boring Marketing example is important because it points at a more productized version of consulting. Instead of selling a generic chatbot, you package a way of working as a Slack agent: one domain, one audience, one set of repeatable tasks, one memory layer, one pricing model.
Claude Tag matters for the same reason. Anthropic positions it as Claude inside Slack for Enterprise and Team, with thread context, scheduled work, monitoring, and permissions. That tells us where the market is going: agents will live where the work already happens.
The opportunity for small builders is not to outbuild Claude Tag. It is to bring a sharper domain process into the team surface: SEO, legal intake, recruiting, property management, dental follow-ups, proposal review, finance ops, or customer onboarding.
A-Tier Opportunities
4. Niche voice agents
Voice agents are real. Vapi and Bland both show mature infrastructure around voice AI, including integrations, testing, low-latency claims, enterprise features, and production call flows. Dan likes this category because missed calls are expensive for local businesses.
Jon's caution is the right one: generic receptionist agents are crowded. The stronger opportunity is a narrow workflow where the voice agent does something specific and valuable:
- After-hours intake for emergency services.
- Appointment reminders for a clinic niche.
- Pre-qualification for one type of legal matter.
- Follow-up calls for one kind of home service.
- Care or check-in workflows where disclosure and consent are clear.
Also: disclose that the caller is speaking with AI where required or expected. The fastest way to kill trust is to make the customer feel tricked.
5. AI lead generation, if it is not spam
This is where Dan and Jon disagree. Dan sees clear value because leads connect directly to revenue. Jon sees the other side: everyone is receiving AI-generated outreach, and most of it is bad.
Both can be true. AI lead generation is valuable when it produces specific, timely, reviewed opportunities. It is weak when it produces a bigger list and more generic messages.
The better version looks like this:
- Use Clay, public web research, directories, or first-party sources to find a narrow market.
- Filter for buying signals, not only job titles.
- Write a human-reviewed reason for each account.
- Use warm collisions where possible: events, posts, mutual context, partnerships, local networks.
- Draft outreach, but keep a human in approval.
- Measure replies, meetings, pipeline, and bad-fit friction.
That is a real business. "I scraped 10,000 people and had AI email them" is not.
B-Tier Opportunities
6. AI content repurposing with human taste
Repurposing is not dead. Bad repurposing is dead. The raw tool layer keeps improving, so a service that simply runs long videos through a clip tool will compress toward zero margin.
The valuable version is an editorial system:
- Know the audience.
- Pick the right moments.
- Write sharper hooks.
- Keep the voice human.
- Package ideas for each channel.
- Track what converts into trust, leads, and sales.
If you can do that, AI makes you faster. If you cannot, AI just helps you publish more forgettable content.
7. AI virtual assistant services
The VA category can work, but it easily drifts into vague "I will save you time" territory. To make it strong, pick a role and workflow.
Better offers:
- Inbox triage for agency owners.
- Calendar and follow-up ops for consultants.
- Daily briefings for executives.
- Meeting-note to task workflows for sales teams.
- Research and first-draft docs for real estate operators.
Once you add permissions, logs, tool access, and process documentation, this starts to look less like a VA business and more like agent operations.
8. Chat agents as one part of a larger system
Website chat agents are useful, but they are easy to copy. Dan ranks them below voice agents; Jon says many technical buyers can build basic chat themselves.
I would not sell "chatbot setup" as the whole offer. Sell a conversion system:
- Knowledge base cleanup.
- Intent routing.
- Lead qualification.
- Booking handoff.
- CRM sync.
- Transcript review.
- Weekly improvement loop.
The chatbot is the interface. The business value is the system behind it.
Ideas To Avoid
AI trading bots
The episode is unusually aligned here: do not build a beginner business around selling trading bots. It attracts bad incentives. If a bot reliably made extraordinary returns, the owner would not sell it as a low-ticket product.
There is also a legal and trust problem. If you sell financial outcomes, signals, or implied performance without real expertise and compliance review, you are walking into serious risk. This is not financial advice. It is common sense: do not sell people a dream you cannot verify.
Faceless AI YouTube channels
Learning AI video is useful. Building a faceless AI-slop channel as a business is weak. The internet already has too much low-taste generated content. The durable skill is not "press generate." It is point of view, editing, storytelling, taste, trust, and distribution.
Generic AI copywriting
Copywriting can still be valuable, but not as "I use AI to write words." Every buyer has access to decent first drafts now. A stronger version is niche growth writing: one market, one conversion problem, one proven offer, one measurable result.
AI cybersecurity for beginners
AI security is a real opportunity for experts. It is not a safe beginner lane. If you are already a security professional, AI can help you build stronger monitoring, testing, and response systems. If you are not, do not sell protection you cannot stand behind.
Venture studios and marketplaces too early
Venture studios and AI-to-AI marketplaces are exciting, but they are not first businesses for most people. Both need distribution, trust, operations, capital, technical depth, and a way to create critical mass. Start with a paid service before pretending you run a factory.
The Launch Path I Would Use
Dan's launch framework is strong because it starts with demand, not software. I would adapt it like this:
- Pick one expensive workflow. Example: "turn sales calls into CRM updates and follow-up tasks for B2B consultants."
- Pick one buyer. Not "small businesses." Choose a specific owner, role, or vertical.
- Interview 10 people. Ask what they do manually, what gets dropped, what costs money, and what they already tried.
- Pre-sell the outcome. Offer a fixed first win, not a vague AI transformation.
- Deliver manually with AI help. Do not automate too early. Learn the real workflow first.
- Document the process. Inputs, outputs, edge cases, approvals, metrics, and failure modes.
- Productize the repeatable layer. Turn the service into an agent, dashboard, skill, Slack app, or managed workflow.
- Keep a human review gate. Especially for outreach, customer conversations, security, finance, legal, and public content.
This path keeps you close to the buyer while giving you room to automate the parts that are actually stable.
JQ Checklist
Before starting an AI business from this list, answer these questions:
- Who already pays to solve this problem?
- What is the painful manual workflow?
- What happens if the AI is wrong?
- What needs human approval?
- What system of record will the workflow use?
- How will the buyer measure success?
- What makes your version better than a generic tool?
- Can you deliver the first version manually this week?
- Can you turn the manual version into a repeatable process?
- Do you have permission, logs, and privacy boundaries?
If you cannot answer those, do not build yet. Keep interviewing.
Sources
- The Best AI Businesses to Start in 2026 - Andrew Warner and Jon Cheney review Dan Martell's list
- Andrew Warner on X
- Dan Martell on X
- Jon Cheney on X
- GenAIPI
- Dan Martell: 7 Real Ways to Make Money With AI
- Dan Martell: The Most In-Demand AI Services Businesses Will Pay For in 2026
- Mixergy: Jon Cheney interview
- Clay
- Vapi
- Bland
- Claude Tag
- Boring Agent
- Arena42