The easy answer is yes.
The more useful answer is yes, but not evenly.
That difference matters because it changes what kind of content investment is actually rational.
The short answer
If you still think AI Overviews are only a zero-click graveyard, the current data is not that simple.
The question is not whether nobody clicks. The question is which users click, when they click, and what kind of destination they expect to find.
What the June data says
Search Engine Journal's June 12, 2026 reporting on GWI consumer data says daily AI Overview users click cited sources at 50%, compared with 14% for low-frequency users.
That is a large difference, and it changes the framing. It suggests that the people who use AI-assisted search most actively are often still willing to click when they are in evaluation mode.
Google’s own AI optimization guide also supports the broader direction. Google advises site owners to focus on unique value and high-quality landing experiences, which only makes sense if post-summary visits still matter.
Why the audience matters more than the feature
The wrong conclusion is "AI Overviews send traffic."
The better conclusion is that some AI-assisted searchers are more decision-oriented than others. They use the summary to narrow the field, then click a source to verify, compare, or act.
Analysis: that means the click opportunity may be highest on content that helps a user move from curiosity to judgment.
A vague thought-leadership page is weaker here than a page that gives:
- direct answers;
- specific examples;
- clear scope;
- proof near claims;
- a next step that matches the query.
What pages should do with that click
If an AI Overview click lands on your site, do not waste it on abstract positioning.
- Match the query’s decision stage. Help the visitor judge fit quickly.
- Use evidence early. Screenshots, case studies, examples, or pricing logic matter.
- Make the next move obvious. Read deeper, compare offers, or book the call.
CTA: The strategic goal is not to collect AI Overview clicks as a vanity metric. It is to make sure the right clicks land on pages that are actually built to convert evaluation into action.
Designing for the evaluation-mode click
The 50% versus 14% gap tells you who clicks, but the practical lesson is about what they are doing when they do. A daily AI-search user who clicks a cited source is rarely browsing. They have read the summary, formed a shortlist, and clicked to verify one option. That is evaluation mode, and it wants a very specific landing experience.
Design for it directly. The page should confirm, in its first screen, that it is about the exact thing the summary implied, so the visitor does not have to re-orient. It should surface the proof a summary cannot carry: a real example, a number, a screenshot, the detail that separates you from the two other options on their list. And it should offer one obvious next action that matches an evaluator, not a browser: book, compare, or see the work, rather than "subscribe for updates."
The mistake is treating an AI Overview click like cold top-of-funnel traffic and greeting it with a mission statement. This visitor is further along than that. Meet them where they are and the uneven click becomes a qualified one. Greet them with atmosphere and you have wasted the one moment they were willing to leave the summary for you.