Which page should be the official destination?
Choose the page that lets a customer understand and complete the specific task, with accurate context and a clear owner. Contacting the business, requesting an assessment and downloading a product may need different destinations because each involves a different decision.
Google said on 15 October that it will test a dedicated display for official task links. The destination map below is a proposed site-planning method. Google has not supplied a placement recipe or guaranteed inclusion for pages arranged this way.
Describe the task in the customer's words
Start with verbs: ask about a service, book a conversation, download the current installer, check support, or change a booking. A navigation category such as “Solutions” does not explain which of those tasks a page supports.
Keep a short list based on what the business actually offers. Include the expected result of each action. Requesting a consultation is different from confirming an appointment, and asking for a quote is different from purchasing a fixed package.
Map each task to a preferred URL
For each task, record the preferred page, the action label, the person responsible and any external provider involved. Note alternative entry points such as a profile link, an older campaign page or a footer button.
A preferred destination does not mean that every other relevant page must disappear. A service article can introduce the offer and link to its enquiry route. The aim is a consistent path, with enough context to help someone recognise that they have reached the right place.
- Task and expected result.
- Preferred public destination.
- Action label and conditions.
- External booking or payment provider, if used.
- Owner and last successful check.
Look for promises that diverge along the path
Imagine a fictional studio whose service page offers a discovery conversation. An older profile promises an instant quote, and its booking tool labels every meeting as a free assessment. All three routes can function technically while setting different expectations.
Resolve the commercial meaning before changing links. Decide what the business delivers and then make each entry point describe that action honestly. Avoid treating all contact forms as interchangeable simply because they end in the same inbox.
If a destination has moved, evaluate an appropriate redirect and update the entry links. Preserve useful context rather than sending every retired task page to the homepage.
Complete the task as a first-time visitor
Open the entry route in a normal browser and follow the path on a phone. Check whether the page identifies the business, explains what happens next and provides a working action. Where an external provider opens, confirm that its branding and service label still make sense.
For a form, test the validation and confirmation in an authorised local or test environment. Record where a real submission would trigger messages or create records. A page that looks correct is only part of a working task path.
Review the map whenever the offer changes
Assign updates to the person who owns the service. A new booking provider, changed delivery policy or retired download should trigger a review of its entry points. Keep discovery observations separate from task completion checks.
The service enquiry handoff guide goes deeper into the information passed to the business. A web-design review can establish the destinations, labels and responsive paths that make those enquiries easier to understand.
Link Map
Sources and editorial review
Sources checked on 19 October 2026. The publication date is assigned to the 13–19 October editorial series; this edition was prepared and reviewed on 19 October 2026. Proposed workflows and illustrative examples are JQ AI SYSTEMS editorial analysis, not reports of completed client tests.
- Google: More ways to connect with the web from Search (15 October 2026; Primary platform announcement).