What should an AI-search visitor find on your page?
The page should make it easy to verify the relevant claim, understand its limits and choose a sensible next step. A visitor should not have to search through a decorative introduction to discover whether the statement that brought them there is supported.
Google's 15 October announcement describes more prominent inline and related-article links in its AI experiences. My proposed review focuses on what happens after a click. It does not assume that your page is currently cited or that a layout change will earn a citation.
Start with the actual answer and destination
If you have an observed answer, record its wording, displayed link, destination, date and search context. Read what the answer implies before opening the page. A link next to a statement can create an expectation that the destination will explain that specific statement.
If you are preparing a page without an observed citation, label the exercise as a scenario. Write a plausible reader question and the passage that answers it. Do not present a mock result as a screenshot or quotation from a search engine.
Put the relevant evidence within reach
Find the supporting passage on the page. Check whether its heading names the issue clearly and whether a person scanning on a phone can locate it. A short contents list can help a long article; a service page may need a clearer section label.
Evidence should explain the statement rather than merely repeat it. A workflow claim might need inputs, outputs and an approval boundary. A delivery claim might need scope and exclusions. If you have no support for the statement, revise the page's claim before making the layout more persuasive.
Walk through a fictional service enquiry
Imagine a visitor following an answer about automating a weekly industry briefing. The destination opens with a full-screen animation and a broad promise about transforming work. Far below it, a paragraph mentions research automation without explaining source checks or editorial approval.
A useful revision would name the service, show what the briefing includes and explain who approves it. Put a sample structure near that explanation and give the reader a relevant enquiry route. This is a fictional design exercise, not a claim about an existing JQ client or a measured conversion improvement.
The decision is about continuity. The visitor arrived with a question about a briefing and should be able to assess that service before being asked to describe an entire digital transformation project.
Ask someone to complete three concrete tasks
Give a reviewer the reader question and destination URL. Ask them to locate the supporting evidence, name one limitation and identify the next step. Let them use their normal device and record where they hesitate.
Keep observations separate from interpretations. “The reviewer opened three unrelated sections” is an observation. “The navigation needs clearer labels” is a recommendation. With a small informal review, report the specific problem found rather than a general success rate.
Make the next action match the reader's readiness
Someone checking whether an integration exists may need a compatibility explanation before a call. Someone comparing delivery approaches may be ready for a scoped assessment. Match the next action to the question the page has just answered.
The existing source-worthy service-page guide covers the substance of the answer. A web-design review can examine how that substance, its evidence and the enquiry route work together across screen sizes. Keep the observed search result, page review and later business outcomes as separate records.
Link Map
Sources and editorial review
Sources checked on 19 October 2026. The publication date is assigned to the 13–19 October editorial series; this edition was prepared and reviewed on 19 October 2026. Proposed workflows and illustrative examples are JQ AI SYSTEMS editorial analysis, not reports of completed client tests.
- Google: More ways to connect with the web from Search (15 October 2026; Primary platform announcement).