Every case study, system breakdown, and field note, newest first and filterable by topic. No theory, no demos. Only systems that run in production and what it took to get them there.
This is the complete archive: all 699 posts across 62 topics, newest first, filterable by category. It holds the case studies, the model and tool comparisons, and the field notes from systems I built and run. For the curated view, where the writing sits alongside the free Claude Code skills, start at the Library instead.
The archive leans in four directions: AI Search Visibility (132), AI Agent Architecture (65), AI Tools (38), and Open Source (37). Those four account for most of what I publish, because they are where most of the client questions land.
Three places to start. The AI search visibility guide is the hub for the largest cluster and links out to every spoke in it. Grok Imagine vs Midjourney is the image model comparison, rebuilt against live leaderboard data rather than left to go stale. OutreachIQ is the longest running system breakdown here, from first prototype through to a public repo.
A recent SEO study says almost 90% of brands have zero AI search mentions. Here is why that happens, what most sites are missing, and how a small brand should fix it.
Google is testing new Search Console controls and insights for generative AI Search features. Here is what small brands should understand before opting out of AI visibility.
Google says AI Mode has passed 1 billion monthly active users. Here is what that means for small brands, what changes first, and what to do before the hype turns into noise.
A practical JQ AI SYSTEMS roundup of this week's top GitHub AI repos suggested by The Next New Thing AI: OpenHuman, CodeGraph, AgentMemory, CloakBrowser, RuView, 12-Factor Agents, and more.
Andrej Karpathy joining Anthropic is a signal that the next AI advantage is not just the model, but the context, memory, workflows, and research loops around it.
Gemini Omni brings Gemini intelligence to AI video generation and editing. Here is what it means for creators, content systems, and small business workflows.
Turn AEO into an operating system: establish a baseline, fix access, measure referrals and influence, refresh priority pages, earn credible mentions, and review progress on a fixed cadence.
Measure AI search with three evidence layers: identifiable referral traffic, verified crawler activity, and self-reported attribution tied to qualified conversions.
Codex, Claude Code, and Hermes now share a /goal pattern: durable objectives, evaluators, stopping conditions, and safer long-running agent work.
Hermes /goal and Codex goal-following turn keep-going into a durable objective with a stopping condition. How to set them up and keep autonomy under control.
A practical JQ AI SYSTEMS roundup of GitHub AI repos suggested by The Next New Thing AI: Anthropic financial services agents, CloakBrowser, UI-TARS, CodeWhale, AgentMemory, 9router, AI-Trader, and more.
Finance agents show how back-office AI should work: rules, source data, exceptions, review standards, clear outputs, and humans approving risky steps.
Audit AI crawler policy, robots.txt, CDN controls, raw HTML, performance, structure, schema, and hallucinated 404 URLs without confusing search access with model training.
Find search-shaped YouTube topics, optimize videos for people and retrieval, then measure Google rankings, AI citations, brand mentions, and business results separately.
Earn useful brand mentions across editorial sources, communities, and owned properties, then monitor citations, sentiment, accuracy, and business impact separately.
Create citation-ready content with answer-first sections, atomic structure, specific entities, original evidence, branded frameworks, and a disciplined sleeper-page refresh workflow.
AI deployment is where AI starts becoming useful: choosing repeatable workflows, connecting models to data and tools, adding controls, and getting teams to use the system.
AI agents need more than better prompts. Learn the lightweight control plane small teams can use for identity, permissions, logs, review, ownership, and shutdown.
Prompt libraries are useful, but reusable AI work is moving toward skills, connectors, subagents, and review steps. Here is how to turn a good prompt into a workflow asset.
Build an AI-era search roadmap with seed keywords, modifiers, Ahrefs Keywords Explorer, the BID method, click-potential checks, Brand Radar mention gaps, and topic-level prompt research.
A practical Ahrefs workflow for mapping brand entities, measuring search and AI visibility, diagnosing six gap types, comparing competitors, and turning findings into Fix, Build, or Influence actions.
Hermes Agent is powerful, but running an autonomous AI agent on a remote server raises real questions about safety, isolation, and cost. Here is exactly how I am setting mine up on a Hetzner CPX22, what Docker does to contain it, and what risks remain.
Hermes Agent with ChatGPT 5.5 as its brain: an open-source agent that builds its own skills, schedules tasks, and runs unattended. Why I am adopting the stack.
Codex is now a desktop super app with a built-in browser, annotation mode, and computer use. Claude Code is still a terminal-first local agent that writes cleaner code. Here is an honest comparison from someone who builds on both.
Every post here is about a system that actually shipped. Book a free call and let's talk about what could ship for you.
Book Free 30-min CallAdd your name and email to unlock recording.
Your recording is emailed to me and kept on this site's server for 12 months, then deleted. Privacy policy.
Thanks for your voice message. I listen to every one myself and I will get back to you within one business day.
Explore João's services and public work, or arrange a free 30-minute consultation.
Choose a time with Cal.com. Your booking status is shown there. No calendar details are shared with this assistant.
Open booking in a new tabWhen enabled, each question is processed by Cloudflare AI and checked for abuse with Turnstile. No chat history is stored by this app. Please leave out private information.
Prepared answers · Public information