Service 13

Product films,
built in code.

Launch and product films built in code from your real product: designed like a showreel, timed to the music, and re-rendered in any format when your product changes.

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At a glance

What are Product Films?

Product Films are short motion films for launches, app stores, feature releases and social, made from your real product and brand. They are not edited in a video app. Each film is built in code (HTML, CSS and GSAP, rendered frame by frame with HyperFrames), so every word, number and colour stays editable: change a price, rename a feature or translate the copy, and the film re-renders in minutes instead of going back to an editor. One source gives you every format you need, from a 16:9 showreel to a 9:16 vertical cut and a 15-second teaser. Your interface is rebuilt crisp rather than screen-recorded, and every scene change is a designed transition, timed to the music. I spent 12+ years as a brand designer before building software, and twelve films made this way are public, from 15-second reels to a narrated product promo. You approve a live preview before anything is rendered.

This service in 40 seconds · with soundAll twelve films →
What's included

Every engagement ships with.

  • Product Showreel

    A 25 to 30 second 16:9 film built from your real interface and brand, with a concept chosen from two or three options, music and sound design, and a poster frame. From $1,380 (€1,200), or $1,035 (€900) for the first three clients.

  • Launch Pack

    The showreel plus a 9:16 vertical cut, a 1:1 square, a 15-second teaser, posters, and ready-to-post copy for LinkedIn, X, Instagram and YouTube with alt text. From $2,760 (€2,400).

  • Product Film

    A 60 to 90 second narrated film or tutorial with a script, captions and chapters. Narration is your own recording or a clearly disclosed AI voice. From $4,025 (€3,500).

  • Your real product

    Screens, numbers and copy come from your actual product and approved messaging. Nothing invented, no stock footage, no generic AI visuals.

  • Every format from one source

    Because the film is code, extra aspect ratios, languages and lengths come from the same project instead of a re-edit.

  • Preview before render

    You review a working preview and approve it before the final render. That one gate is what keeps the project on time and on brief.

Fit Check

Is this service right for you?

Both columns matter. Read them before booking.

This fits if…

  • You are launching a product, an app store listing, a Product Hunt day or a major feature, and need a film that looks designed rather than recorded.
  • You want short films for LinkedIn, X, YouTube and your landing page that you can update when the product changes.
  • Your interface is your best asset and you want it shown crisp, in your brand, without a fake mockup.
  • You value a fixed scope and a fixed quote over open-ended video retainers.

This is not for you if…

  • You need live-action filming, people on camera, or editing of talking-head footage.
  • You need photoreal 3D product renders or a long documentary.
  • You want unlimited revision rounds. The concept choice and the preview approval are the review points.
  • You need it tomorrow. A showreel takes about seven business days once your assets arrive.
Process

How it actually runs.

01
Fit call
A free 30-minute call about your product, your launch and where the film will live. If a film is the wrong tool, I say so.
02
Brief + assets
You send your brand files, approved copy, and screens or access to a demo build, plus written permission for any faces, testimonials or client logos. You get a fixed quote.
03
Concept
Two or three concepts, each turning something your product does into the film's visual language. You pick one, plus the music route.
04
Build + preview
The film is built scene by scene and checked frame by frame. You review a working preview and approve it before the final render.
05
Render + deliver
Final MP4s in every format you ordered, posters, and the post copy if you chose the Launch Pack. One polish pass after delivery.
Stack

Built with.

HyperFrames GSAP HTML / CSS Canvas Web Audio Motion Design Brand Design Sound Design FFmpeg
Live Example

See this in production.

A real system running right now, built on this exact service.

Case Study · Live

Snapline

The film in this page's background: a 26-second showreel for my own Windows screenshot manager, where every cut is a screenshot being taken. Built from the real app, its real logo and its Microsoft Store listing.

Read Case Study
FAQ

Before you book.

Is this AI-generated video?
No. Each film is designed and built in code by me: the layouts, the motion and the timing are written scene by scene and rendered frame by frame. I use AI coding tools to build faster, the same way I build software. The only AI-generated element can be the narration voice on a Product Film, and only if you choose it, in which case it is disclosed.
What music do you use, and who owns it?
Three routes, chosen with you: a score composed in code for your film, which you can use without any library licence; an original track generated on a commercial-use plan for your project; or a track you license yourself from a library such as Artlist or Epidemic. I do not put stock catalog music into client films unless its licence clearly covers your use.
Can the film be updated later?
Yes, and that is the main reason to build films in code. A new price, a renamed feature or a fresh screenshot is a small change and a re-render, not a re-edit. Updates are quoted from $175 (€150), or you can take the editable source project and update it yourself.
What formats and lengths do I get?
The Showreel is 16:9 at 1920x1080. The Launch Pack adds 9:16 and 1:1 versions and a 15-second teaser. Extra formats, lengths and language versions are add-ons, built from the same project rather than recut.
What do you need from me?
Your logo files, fonts and colours, the copy you are happy to publish, and either screenshots or access to a demo or staging build. If the film should show any person, testimonial or client logo, I need written permission for it before it goes in.
Free Fit Call

Ready for a film
built from your product?

Book a free 30-minute call. We talk through your launch, choose the tier, and agree a fixed quote before anything starts. The first three Showreel clients pay $1,035 (€900).

Book Free 30-min Call